Travel Wisconsin Brochure
Overview:
This project is a brochure designed to highlight the beauty of Wisconsin across all four seasons. It caters to Wisconsin travelers of all ages and serves as an informative guide about the state’s scenic attractions.​
Design Process:
Information Gathering:
Information was collected from personal experiences as well as the Travel Wisconsin website, with specific details for each season.
Tools Used:
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Adobe Illustrator: Designed and created the brochure, including all die cuts and special features.
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Adobe Lightroom Classic: Edited and cataloged all images used in the brochure.
Photography:
All the photographs featured in the brochure were taken by the designer.
Accolades:
Award: Won 1st place in the 2023 Digital Arts Festival Design Category at NWTC.
(Note: Not affiliated with the official Travel Wisconsin brand.)
Visual Elements:
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The brochure features a clean and modern design, with die-cut elements to add a unique touch.
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The color scheme reflects the different seasons in Wisconsin, emphasizing the natural beauty of the state.
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Photographs play a central role, with high-quality images that capture the essence of Wisconsin’s landscapes.
Key Components:
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Cover: A vibrant and inviting cover featuring images representing Wisconsin, with the year 2023 prominently displayed.
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Interior Pages: The interior pages offer detailed information about Wisconsin in each season, accompanied by photographs and engaging layouts.
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Special Features: Unique die cuts are used in the design to add depth and interactivity.
Project Outcome:
The brochure effectively showcases Wisconsin’s beauty and won recognition for its innovative design and attention to detail. It is both functional and visually appealing, providing a memorable experience for the reader.
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Chip Kidd Designer Booklet
Project Overview: Design an informative booklet about renowned graphic designer as part of a college assignment. The booklet aimed to provide a comprehensive overview of said designer's influential work and contributions to graphic design.
Objective: Create a visually engaging and informative booklet that highlights Chip Kidd’s career, notable projects, and design philosophy. The design needed to reflect Kidd’s distinctive style while presenting the content in a clear and engaging manner.
Design Approach:
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Research & Content Development: Conducted thorough research on Chip Kidd’s biography, key projects, and design impact. Curated content to include a detailed profile, examples of his iconic book covers, and insights into his design process.
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Design Concept: Developed a design concept that captures the essence of Chip Kidd’s dynamic and innovative approach to graphic design. Focused on incorporating elements that reflect his style, such as bold typography, vibrant colors, and creative layouts.
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Visual Execution: Utilized Adobe InDesign to layout the booklet, ensuring a balance between text and visuals. Employed a clean, modern design with striking graphics and typography to echo Kidd’s influential work. Incorporated high-quality images of Kidd’s book covers and design projects to provide visual context.
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Typography & Layout: Selected typography and layout techniques that align with Kidd’s aesthetic, including bold headlines and playful yet professional formatting. Ensured that the booklet was both visually appealing and easy to navigate.
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Final Presentation: Produced a polished, professional booklet that offers an in-depth look at Chip Kidd’s contributions to graphic design. The design effectively communicates his impact and showcases his work in a visually compelling format.
This project allowed me to explore and represent the work of a leading graphic designer while applying design principles to create an informative and visually engaging publication.
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Fleet Farm
Overview:
During my time at Fleet Farm, I have had the opportunity to work on a diverse range of design projects that reflect the Brand's values. From marketing collateral to promotional campaigns, my work has spanned various mediums and objectives, all aimed at enhancing Fleet Farm's brand presence and customer engagement.
Scope of Work:
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Marketing Campaigns: Designed visually compelling and effective print and digital marketing materials, including flyers, brochures, and social media graphics, that resonate with Fleet Farm’s customer base.
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Branding: Ensured consistent application of Fleet Farm’s brand standards across all projects, from in-store signage to external communications.
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Product Promotions: Developed creative concepts for seasonal promotions and sales events, focusing on clear messaging and strong calls-to-action to drive customer traffic and sales.
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Employee Engagement: Designed internal communications and materials that reflect the company culture and foster employee connection, such as employee spotlights and event promotions.
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Community Initiatives: Contributed to Fleet Farm’s community-focused projects, creating materials for events and partnerships that highlight the company’s commitment to local involvement.
Key Achievements:
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Successfully delivered multiple high-impact projects under tight deadlines, contributing to the success of key sales events and promotional campaigns.
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Collaborated with cross-functional teams, including marketing, sales, and other out of company teams, to ensure designs aligned with overall business goals and brand guidelines.
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Enhanced Fleet Farm's visual identity through consistent, high-quality design that reinforced brand trust and recognition among customers.
Design Tools:
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Adobe Creative Suite: Utilized Adobe Illustrator, Photoshop, InDesign, and many other softwares to create professional-grade designs.
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Project Management: Worked tirelessly to meet deadlines & ensure all deliverables were on brand & on target.
Impact:
My work at Fleet Farm has helped to elevate the company's visual communication across various channels, driving customer engagement, brand loyalty, and sales growth. I’ve had the privilege of contributing to Fleet Farm’s enduring presence in the community and retail landscape through thoughtful, strategic design.
Click on each project to learn more.
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Iron Duck Restaurant Wine Label
Project Brief:
Commissioned by Iron Duck Restaurant to design a distinctive wine label that reflects their modern and minimalist aesthetic.
Objective:
Develop a sleek and contemporary wine label incorporating a white background, the restaurant’s logo, and elements specific to the wine's varietal (Auxerrois) and origin (Luxembourg).
Design Approach:
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Conceptualization: Crafted a modern and minimalistic design that aligns with the Iron Duck Restaurant’s brand identity. Focused on creating a clean, elegant label that highlights the wine's unique qualities while maintaining visual simplicity.
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Design Execution: Utilized Adobe Illustrator for precise vector design work, ensuring high-quality, scalable graphics. Incorporated the restaurant’s logo seamlessly into the label to reinforce brand recognition.
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Illustration: Created the "Dapper Duck" illustration in Procreate, adding a unique and charming element that complements the wine’s sophisticated profile. The illustration was designed to be both eye-catching and reflective of the restaurant’s playful yet refined character.
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Final Product: Delivered a polished, professional label that enhances the wine’s appeal and aligns with the restaurant’s modern branding. The design balances minimalism with strategic visual elements to create an engaging and memorable product.
This project provided an opportunity to blend graphic design with creative illustration, resulting in a wine label that stands out in both style and substance.
Greater Green Bay Chamber
During my internship at the Greater Green Bay Chamber, I contributed to a range of design and branding projects aimed at enhancing the Chamber’s visual communication and member engagement.
My role involved:
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Graphic Design: Created visually compelling graphics for various marketing materials, including brochures, flyers, social media posts, and event banners. Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to produce designs that aligned with the Chamber’s brand guidelines.
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Brand Development: Assisted in refining the Chamber’s brand identity through the development of cohesive visual elements. Helped in designing new templates and assets that strengthened the Chamber’s brand presence across multiple platforms.
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Marketing Support: Collaborated with the marketing team to design promotional materials for Chamber events, member programs, and community outreach initiatives. Designed event flyers, digital ads, and newsletters to drive engagement and participation.
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Project Management: Managed multiple design projects simultaneously, ensuring timely delivery and adherence to project requirements. Participated in brainstorming sessions and provided creative input for new initiatives.
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Feedback Integration: Worked closely with team members and stakeholders to gather feedback and make iterative design improvements. Ensured that final designs met the Chamber’s needs and effectively communicated their message.
​Through this internship, I gained hands-on experience in a professional design environment, developed a deeper understanding of branding and marketing strategies, and enhanced my ability to deliver high-quality design solutions under tight deadlines.
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Business Cards & Holder
These are my personal Business Cards.
They are printed on a Clear Plastic Material making them waterproof. In order to Print these cards they needed to be Sandwich Printed. I created the topographic map lines in Adobe Illustrator and the rest of the design and
layout in Adobe InDesign.
The Card Holders were created in Adobe Illustrator.
The Business Card Holders were created for a deliverable helping the business cards stand out more due to the die cut holder showing designs and images I have made. The Mountain range with Camera sun on the Holder is taken out of my logo. When a business Card is in the Holder the logo on the business cards shows through the
die cut camera. All Four Mockups were created by me in Adobe Photoshop.
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Graduation Invitation
For this project, I was tasked with designing a custom invitation for a college graduation party. The goal was to create an invitation that not only conveyed the excitement and significance of the occasion but also provided a personal touch by incorporating original graduation photographs.
Roles and Responsibilities:
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Graphic Design: I designed the invitation to reflect the graduate's personality and the celebratory nature of the event. The design included elegant typography, a harmonious color palette, and creative layout elements that highlighted key event details.
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Photography: I conducted a photoshoot to capture the graduation portraits that were both professional and personal. These photographs were taken at various locations, utilizing natural light to enhance the celebratory mood of the event.
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Photo Integration: The photographs were seamlessly integrated into the invitation design, serving as both a visual centerpiece and a personal touch that made the invitation unique to the graduate.
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Halloween Costume Contest Ballot
For this vibrant project, I was commissioned to design an engaging and thematic ballot for Korina & Ray’s annual Halloween party costume contest. The aim was to create a visually striking ballot that captures the spirit of Halloween, making the voting process fun and easy for attendees.
Design Features:
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Theme and Colors: The ballot features a bold pumpkin motif that serves as both a thematic and visual anchor, set against a deep black background that makes the orange pop, enhancing the festive Halloween mood.
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Typography: Utilized contrasting typography with a playful, jagged style for the title "COSTUME CONTEST" to add a sense of excitement and whimsy, complementing the straightforward, clean lines used for the category names and lines for voting.
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Layout: Designed with clarity in mind, the ballot includes clearly marked spaces for first, second, and third place votes, as well as a special category for 'Best Dressed Pup', ensuring that all entries are easily navigable and accessible.
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Playing Card Design
Split
Project Overview: Designed a standard deck of cards as part of a college assignment, opting for a unique split design that features a dual-theme combining a traditional playing card deck with an Uno card deck.
Objective: While the assignment called for a standard deck design, I chose to innovate by splitting the deck into two distinct halves: one reflecting a standard deck and the other capturing the elements of Uno cards.
Design Approach:
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Conceptualization: Developed a creative solution to blend two different card games into a single deck. The design was split diagonally to showcase one half as a traditional deck with classic suits and symbols, and the other half as an Uno deck with its iconic cards such as Draw 4 Wilds and Reverse.
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Design Execution: Employed Adobe Illustrator to craft each half of the deck. The standard deck features the conventional suits and numbers, while the Uno half includes colorful, bold symbols. This split design aimed to highlight the contrast and complement the unique characteristics of each card game.
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Visual Integration: Focused on creating a harmonious transition between the two halves. The design was meticulously balanced to ensure that both themes were visually coherent and functional, making the deck not only a unique visual experience but also a practical and enjoyable product.
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Final Presentation: Delivered a distinctive deck of cards that stands out due to its innovative split design. This approach demonstrated creativity and a willingness to push beyond traditional design boundaries, resulting in a deck that offers a novel twist on standard card game designs.
This project showcased my ability to think creatively within assignment constraints and deliver a design that merges diverse visual elements into a cohesive and engaging final product.
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Rooster Beverage Co.
Packaging & Branding
Overview:
This project is a comprehensive packaging and branding assignment for a simulated company, "Rooster Beverage Company." The goal was to create and design a cohesive brand identity, including a logo, bottle labels, and a bottle carrier.
Assignment Context:
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Design Development Class Assignment: The project was completed as part of a class assignment focused on developing packaging and branding skills.
Design Process:
Tools Used:
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Adobe Illustrator: Used extensively for the design process, including packaging die cuts, scores, & overall design elements.
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Adobe Photoshop: Employed for photo editing, both for design purposes and for the product shots.
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Procreate: Utilized for logo sketching, allowing for a more hand-drawn, organic feel to the branding elements.
Visual Elements:
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Logo Design: A vibrant and eye-catching logo that reflects the brand's identity, prominently featuring a rooster as the central element.
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Bottle Labels: The labels are designed to be clean and visually appealing, with a focus on the product's key ingredients (such as strawberry and banana) and clear, legible branding.
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Bottle Carrier: The carrier design complements the bottle labels, ensuring a consistent look and feel across all packaging elements.
Photography:
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The product shots showcase the packaging design in a realistic setting, highlighting both the branding and the product itself. These images were carefully edited to maintain a professional and polished appearance.
Key Components:
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Bottle Design: The bottles feature bright and fresh imagery that aligns with the beverage's flavor and the brand’s vibrant identity.
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Packaging Consistency: The design ensures that all elements, from the logo to the carrier, work together to present a cohesive & attractive brand.
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Special Features: Attention to detail in die cuts and scores for the packaging enhances the functionality and aesthetics of the product.
Project Outcome:
The Rooster Beverage Co. packaging and branding project successfully creates a strong, unified brand identity that is visually appealing & functional. The use of various design tools & techniques resulted in a professional & engaging presentation,
suitable for the beverage industry.
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Austin Zoo Animal Crackers
Packaging & Logo Recreate
Overview:
This project involved redesigning the logo and packaging for Austin's Animal Crackers as part of a Digital Print Application class assignment. The goal was to modernize the brand’s identity while incorporating innovative printing techniques.
Assignment Context:
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Class Assignment: Tasked with redesigning both the logo and packaging for a classic product—Austin's Animal Crackers.
Design Process:
Tools Used:
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Adobe Illustrator: Used to design the logo and packaging layout, focusing on a playful yet professional aesthetic suitable for a zoo-themed product.
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Adobe Photoshop: Applied for photo editing to refine product shots, ensuring they accurately represent the final packaging.
Printing Technique:
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Sandwich Printing: This technique was utilized to create a unique layered effect on the packaging, where the green color would be printed with white ink to create a mix of opaque and translucent areas.
Visual Elements:
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Logo Design: The logo is redesigned to reflect a playful and engaging zoo theme, capturing the essence of the product and its connection to the Austin Zoo.
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Packaging: The packaging features animal silhouettes and earthy tones, emphasizing the natural and fun aspects of the product. The design creates a dynamic visual experience, with the use of sandwich printing adding depth and interest.
Photography:
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The product shots showcase the packaging in a realistic and engaging manner. Natural elements, like wood and plants, were used in the staging to enhance the organic feel of the brand.
Key Components:
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Packaging Design: The packaging design is both functional and visually striking, ensuring that the product stands out on shelves while also appealing to children and families.
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Use of Color and Print: The green and earthy tones in the design are enhanced by the printing technique, which plays with transparency and opacity to add a unique tactile experience.
Project Outcome:
The Austin Zoo Animal Crackers packaging and logo recreation effectively modernizes the brand while maintaining a fun, zoo-themed identity. The use of advanced printing techniques and thoughtful design choices result in a packaging solution that is both visually and functionally superior.
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Kohlbeck's Kitchen
Cookbook
Layout and Composition Class Assignment:
Tasked with Creating a Cookbook that is an Ebook/Interactive PDF.
I shot the photos for this cookbook and edited them in Adobe Photoshop, I did the Layout and Design work in Adobe InDesign and lastly created vector buttons in Adobe Illustrator.
The interactive PDF can be accessed via the button below.
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NASA Brand Identity Guidelines
Design Development Class Assignment
Redesign the logo of a major brand of your choice. I chose NASA’s logo. We were also tasked with creating the Brand Identity Guideline booklet.
The Design is retro, with its vintage color scheme and art. I positioned the Astronaut in the logo to be looking up similar to how we look up into the night sky in curiosity.
Majority of the work was completed in Adobe Illustrator for the Logo but the Brand Guidelines were created in Adobe InDesign.
Results I developed more knowledge into Illustrator and Redesigning pre-established brands.
